Business Planning Helps With Clarity And Alignment

Traditional business planning is usually 5 or more pages with many details. Unfortunately, many of those details can change quickly. But going through the planning process helps learn about the industry and the market. Traditional plans are usually required to get funding from a bank or lending institution.

A lean plan is usually 1-4 pages that only records the most important parts of the organization. Some lean plans can be used in for profit and nonprofit organizations. 

Why a lean plan? It's the most convenient way to increase clarity and alignment. This makes regular planning easy with a simple review and renew process. Putting all the parts on the same page allow a better view of how they all interact and how changing one part will affect the others.

You can also find free examples of specific traditional business plans in the Business Plans Handbook. Your local library might have a copy. You can find hundreds of free examples at Reference For Business and Bplans. You can search both sites for specific plans.  

Here are some popular business models. 

• Independent Traditional Business Model

This model allows you to change the business in any way and keep all your profits, but you have to figure out the profit thing on your own. The word 'traditional' means a business in a mature or competitive industry, people are familiar with it. Some of the popular types of independent traditional businesses that don't require a lot of experience include your coffee shops, cafes, child day care, gym, food truck, or cleaning service.

Interested in supporting independent businesses.? Check the National Federation of Independent Businesses (Small Business Association).

• Franchise Business Model

Most people think of a franchise as very expensive to start. If you are considering a McDonald's, yes, However, there are some that won't require a loan. Click here to find the 13 best affordable frachises. 

The beauty of a franchise is that they have proven their business model and have the people and resources to help you get started, and it's in their best interest that you succeed, because you will be sharing some of your profits with them every year for the franchise. 

Want to learn more check the Franchise Business Review. 

• Independent Venture Business Model or "Startup"

This model also allows you to keep all your profits, but instead of a mature competitive industry it starts a new market with a new product or service that has not been done before. This is often thought of when using the word entrepreneur. When these grow to over a billion $ they are referred to as a "unicorn" business.

Example 'unicorn' startups include Google, Facebook, and AirBnB. The term 'unicorn' is a business that is valued over $1 billion. CB Insights has an interesting unicorn world map that shows all the unicorn businesses in the world, but it will cost you an email.

One of the best startup articles I've found online is the Startup Playbook from Sam Altman of Y Combinator. This includes an mp3 of each topic so you can listen while you drive or work. The topics include the idea, team, product, and execution.  

• Independent Sales Agent or Manufacturer's Representative Business Model

These positions are often 100% commission and pay their own expenses in exchange to be an exclusive agent for a specific area. 

This allows companies to use such reps with a low risk and overhead. These positions are usually filled with experienced sales people. Interested in this, find out more at the Manufacturers & Agents website.

• Ecommerce Business Model

Some of the more recently popular online business models include selling on Amazon, ebay, and Etsy. You can also create your own store with a Shopify account that provides a website and blog, or if you are a fan of open source software consider Magento, the Shopify open source alternative. 

Printify can help you start selling T shirts online fairly quick. 

Find a great article on this business model at the Ecommerce CEO. How to start an ecommerce business from scratch. 

• Blogging and Affiliate Marketing Business Model

This allows you to spend some time sharing information about your experience and interests to help others and maybe make some money doing it. 

Affiliate marketing or sales is like social responsibility or giving back to society. It's when a business provides an opportunity to other people to market or sell their products or services, and gives them a commission, which can be a fixed amount or a percent of the sale. 

Example, if you are a freelancer and you have a website that has regular monthly visitors. You could request to be an affiliate for another organization and put offerings, for the organization, on your website. If approved, the other organization should provide you with custom internet links for you to offer their products or services. If someone visits your website and clicks on your custom link (clicks through the offering for the other organization) and then makes a purchase on the other organization, you will get credit and some compensation for the sale.

Some affiliate examples would be... If you blog about social media consider being an affiliate for a social media management business like Social Pilot and a visual creative site like Canva. If you are a photographer and have a photography website with regular traffic, consider being an affiliate for a photography equipment provider like B&H Photo and Video, and photo editing software like Adobe.

Some of the more popular affiliate marketing platforms that bring sellers and affiliates together are ShareASale.com,  Awin.com, CJ.com, and ClickBank.com. Learn all about affliliate marketing and sales from Pat Flynn's Epic Affiliate Marketing Guide or Neil Patel's affiliate marketing page. 

• Network Marketing or Direct Sales Business Model

Also referred to as Multi-Level Marketing. This model provides commissions from sales you make and from sales other people (that you brought into the business). In other words, imagine you started selling MLM product X, and you convinced someone to also sell the same stuff. You would get a small commission from what you sell and a slightly smaller commission from what they sell. 

Be careful of a company that pays you to actually recruit others, that's where it gets illegal, like a pyramid scheme. 

Some of the larger legit network marketing businesss are Amway, Avon, Mary Kay, Primerica, and Advocare. Find a list of the best MLM companies at MLMCompanies.org.