Emphasis on short-term profits defeats constancy of purpose and long-term growth (W. Edwards Deming)
Leadership: The Leadership Challenge by James M. Kouzes, Turn the Ship Around by David Marquet, Multipliers by Liz Wiseman with Greg McKeown, Entreleadership by Dave Ramsey, The Motive by Patrick Lencioni, Developing the Leader Within You, and the 21 Irrefutable Laws of Leadership, both by John Maxwell, Daring Greatly by Brene Brown, Start With Why, and Leaders Eat Last, and The Infinite Game all by Simon Sinek, and Leadership and Self-Deception by The Arbinger Institute
Culture: The Advantage, and The Ideal Player, both by Patrick Lencioni, The Culture Code by Daniel Coyle, No Rule Rules by Reed Hastings and Erin Meyer, The Best Place to Work Ron Friedman, Good to Great by Jim Collins, First Break All the Rules by Marcus Buckingham and Curt Coffman, the 4 Disciplines of Execution by Chris McChesney, Sean Covey, and Jim Huling, Principles by Ray Dalio, Be Our Guest by the Disney Institute with Theodore Kinni, Never Lose a Customer Again by Joey Coleman, and Superfans by Pat Flynn.
Strategy: Playing to Win by A.G. Lafley and Roger L. Martin, Good to Great by Jim Collins, Blue Ocean Strategy by W. Chan Kim and Renee Mauborgne, Competitive Strategy and Competitive Advantage both by Michael E. Porter, The E-Myth Revisited by Michael Gerber.
Marketing: The 1-Page Marketing Plan by Allan Dib, Marketing Made Simple and Building a Storybrand both by Donald Miller, Expert Secrets by Russell Brunson, This is Marketing by Seth Godin, Youtility, and Hug Your Haters, and Talk Triggers, all three by Jay Baer, Value Proposition Design by Alexander Osterwalder, Yves Pigneur, Gregory Bernarda, and Alan Smith, The Narrative Gym by Randy Olson, Marketing Rebellion by Mark W. Schaefer, The 7 Levels of Communication by Michael J. Maher, Don't Make Me Think by Steve Krug, Content Inc. by Joe Pulizzi, Digital Marketers Sound Off by Matt Chiera, Growth Hacker Marketing by Ryan Holiday, and Email Marketing Rules by Chad S. White.
Sales: The Ultimate Sales Machine by Chet and Amanda Holmes, The Challenger Sale by Matthew Dixon and Brent Adamson, Way of the Wolf by Jordan Belfort, The Only Sales Guide You'll Ever Need by Anthony Iannarino, Crushing It by Gary Vaynerchuk, 80/20 Sales and Marketing by Perry Marshall, and Jeffrey Gitomer's Little Red Book of Selling.
Finances: Financial Intelligence by Karen Berman, Profit First by Mike Michalowicz, The Psychology of Money by Morgan Housel, Rich Dad Poor Dad by Robert Kiyosaki, The Total Money Makeover, and Financial Peace Revisited, both by Dave Ramsey.
Innovation and Entrepreneurship: Testing Business Ideas by David J. Bland, Alexander Osterwalder, Alan Smith, and Trish Papadakos, Blue Ocean Strategy by W. Chan Kim and Renee Mauborgne, Driving Eureka! by Doug Hall, The Startup Owner's Manual by Steve Blank, Disciplined Entrepreneurship by Bill Aulet, Invent and Wander by Jeff Bezos, Zero to One by Peter Thiel, Business Model Generation by Alexander Osterwalder and Yves Pigneur, The Lean Startup, and The Startup Way, both by Eric Ries, Startup Communities by Brad Feld, and The Innovator's Dilemma by Clayton M. Christensen.
Business Beginner (including home businesses and freelancing): Will it Fly? by Pat Flynn, Expert Secrets by Russell Brunson, Launch by Jeff Walker, Choose, and Ask, both by Ryan Levesque, and The 4-Hour Workweek by Tim Ferris.
Business growth is supported by leadership growth.
EO Fire, Smart Passive Income, Gary Vee, Social Media Examiner, Entreleadership, Online Marketing Made Easy, Business Made Simple, At the Table, The Brutal Truth about Sales & Selling, The Unstoppable Entrepreneur Show, and Boss Mom
Gary Vee, Grant Cardone, Pat Flynn, Entreleadership, Y Combinator, Strategyzer, Entrepreneur (magazine), The Brutal Truth about Sales, and Google Small Business
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